Elio Ruscetta is a UK-based commercial still-life photographer and visual artist working with brands and agencies internationally. His practice covers advertising, editorial and product campaigns, combining controlled studio photography with set design and concept development. He constructs miniature environments and custom sets around individual products, using their scale, materials and placement to shape the image's narrative. Projects can be produced in studios, on location or in his home studio for smaller productions. His visual approach explores surrealism and abstraction through the manipulation of light, form and everyday objects. Alongside photographic production, he uses digital and AI-assisted methods for developing concepts, pre-visualising scenes and supporting production workflows.