Ellen Luff is an independent type designer from the UK with a professional background in advertising. She develops retail typefaces as well as custom typography for organisations that need a more specific visual voice or broader technical support. Her services include new typeface creation, modification of existing families, custom weights and glyphs, expanded language support, enterprise licensing and consultation on font implementation. The retail library ranges from geometric and high-contrast families to textured display faces, covering branding, editorial, packaging, interfaces, signage and screen use. Luff's fonts are used internationally, with the studio citing organisations from Apple and NBC to much smaller businesses, and her practice combines expressive type drawing with the practical licensing and deployment requirements of real brand systems.