Buddy Creative is a multidisciplinary branding and packaging studio based in the historic centre of Exeter, in England's South West, where it has worked since 2007. Its team combines creative strategy and design, with a particular focus on food, drink and lifestyle brands ranging from beer to beauty. The practice offers positioning, identity, brand strategy and ongoing brand guardianship alongside packaging, structural design, print and digital work. Its Butter Bike project combined a new name, identity and packaging with tyre-tread graphics and a restricted colour palette for a peanut butter business. For The Cornish Jar, the studio developed positioning and a colourful illustrated packaging identity around the chutney brand's unusual flavour combinations.