Proof Creative is an independent Brisbane studio founded and directed by Carl Curcuruto, specialising in brand identity, packaging and design realisation. It works internationally with brands and creative agencies, with particular experience in premium drinks, spirits and luxury packaging. Curcuruto brings more than twenty years of international brand and production experience, including fourteen years at Stranger & Stranger. The practice develops projects from strategy and concepts through range rollouts, two- and three-dimensional visualisation, print-ready artwork and print management. Its wider services include websites and campaign assets, while its published process connects market and audience research with design refinement and preparation for commercial production.