Sophie Croft is a UK-based freelance graphic designer specialising in branding and packaging. She began her career after studying graphic design at Kingston University in London, where a student D&AD award helped launch her professional work. More than ten years of experience across design agencies, marketing teams, in-house roles and freelance projects inform her current independent practice. She works with both established companies and small start-ups, developing consistent visual stories around each client's audience. Her portfolio spans packaging and brand projects for outdoor clothing, footwear, skincare, cultural organisations and other consumer businesses. The work combines typography, imagery and identity elements across physical packs and the wider materials that support a brand.