Lara Caiulo is a freelance packaging and branding designer based in Tonbridge, Kent. Her practice focuses on food and drink, with particular experience in wine and spirits labels and the relationship between a product's flavour, story and visual identity. She holds a Level 2 WSET qualification in spirits, which informs how she approaches the contents of a bottle as well as its packaging. Clients work directly with her through a personal, collaborative design process rather than through an account-management team. Her portfolio includes wine packaging, rum labels and identities for independent drinks businesses. Alongside packaging concepts, she develops brand identity and label systems that can carry a product's story across different formats and points of contact.