Dave Jones is a freelance graphic and packaging designer working from Leeds and London, with more than a decade of industry experience. He develops packaging for food, drink and health-and-wellness businesses, ranging from independent start-ups to established consumer brands. His process combines an understanding of the audience and retail category with brand storytelling, clear product information and the structure of a connected packaging range. Services cover new-product packaging, label design, rebrands, range extensions and print-ready artwork. Branding, illustration and digital design are also available when a product launch needs a wider visual system. He works directly with clients and collaborates with developers, photographers, suppliers and packaging specialists when a project requires additional expertise.