About
Tony Musso runs Y NOT TONY, an independent packaging, brand and 3D design studio based in London. He works directly with founders and brand teams on food, drink, cosmetics and wellness products, connecting a product's identity with its physical packaging. His work includes structural concepts, bottle and label design, variant systems and the organisation of information across FMCG ranges. Concepts are developed around confirmed dielines, materials, manufacturing requirements and practical considerations such as protection, transit and shelf presentation. He also creates product renders and launch imagery before manufacture, and prepares production artwork with technical notes for suppliers and printers. The portfolio includes aperitivo bottles, protein-truffle pouches, haircare ranges and supplement packaging.
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