Jordan Versluis is a freelance visual identity and logo designer based in St. Catharines, Ontario. He works primarily with small businesses, translating rough ideas into cohesive identity systems that can function across digital and print applications. His process is collaborative and incorporates client input throughout, with particular attention to colour, symbolism and the practical adaptability of each mark. The portfolio includes identities for contractors, skincare brands, food businesses, hospitality projects and wine-related ventures, showing the same core discipline across different sectors. Versluis describes his visual approach as clean and considered, using distinctive details to connect an identity to the client’s own story and perspective.

Craftwood General Contracting
Garden City Essentials
Super! Burgers & Fries
The Merchant Ale House
Liebling Wines